A Couple of

Fresh Ingredients

Walk into a Bar...

Perfect Bar was born in our family kitchen on wheels

(13 kids, a family bus and a love of whole foods), and

we gambled it all on the unconventional idea of putting
a protein bar in the fridge.

Perfect Bar was born in our family
kitchen
on wheels (13 kids, a family bus
and a love of whole foods), and we
gambled it all on the unconventional idea
of putting a protein bar in the fridge.

Hop In and
Explore Our
Journey

Where It

All Started

Our dad Bud Keith was a pioneer in health food before most folks had ever heard of ‘health food.’

His passions led him to open Healthouse, the first gym and juice bar in San Diego, California, right on the boardwalk of Mission Beach.

WATCH OUR STORY
GO BACK

The 80s

As a family we traveled the county by motorhome as our Dad gave lectures on the value of whole food nutrition. 

Dad always experimented with ways to keep our king-size family well-fed while on the go. One day, he ground up a serving of his superfood supplements, mixed them with freshly-ground organic peanut butter, honey and his blend of whole food protein, took one bite and declared, “It’s Perfect!”—and the Perfect Bar recipe was born.

The 90s

Once we had the recipe, we started sharing it with the world! We made and sold Perfect Bar the way other kids sold lemonade. We bought ingredients from local markets, mixed and rolled each small batch and sold them to anyone who’d buy them.

A Brand

is Born

As a family we traveled the county by motorhome as our Dad gave lectures on the value of whole food nutrition. 

Dad always experimented with ways to keep our king-size family well-fed while on the go. One day, he ground up a serving of his superfood supplements, mixed them with freshly-ground organic peanut butter, honey and his blend of whole food protein, took one bite and declared, “It’s Perfect!”—and the Perfect Bar recipe was born.

Hop In and
Explore Our
Journey

Where It

All Started

Our dad Bud Keith was a pioneer in health food before most folks had ever heard of ‘health food.’

His passions led him to open Healthouse, the first gym and juice bar in San Diego, California, right on the boardwalk of Mission Beach.

WATCH OUR STORY

The 80s

As a family we traveled the county by motorhome as our Dad gave lectures on the value of whole food nutrition. 

Dad always experimented with ways to keep our king-size family well-fed while on the go. One day, he ground up a serving of his superfood supplements, mixed them with freshly-ground organic peanut butter, honey and his blend of whole food protein, took one bite and declared, “It’s Perfect!”—and the Perfect Bar recipe was born.

The 90s

Once we had the recipe, we started sharing it with the world! We made and sold Perfect Bar the way other kids sold lemonade. We bought ingredients from local markets, mixed and rolled each small batch and sold them to anyone who’d buy them.

A Brand

is Born

As a family we traveled the county by motorhome as our Dad gave lectures on the value of whole food nutrition. 

Dad always experimented with ways to keep our king-size family well-fed while on the go. One day, he ground up a serving of his superfood supplements, mixed them with freshly-ground organic peanut butter, honey and his blend of whole food protein, took one bite and declared, “It’s Perfect!”—and the Perfect Bar recipe was born.

How It’s Going

15 Flavors and
40,000+ Stores
Later...

Now, we’re all grown up, and you can find our family recipe in the refrigerated section of grocery stores nationwide!

Why 75,000+ are Restocking Their Fridges

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Full Size
What’s My Perfect Size

Find Your Perfect Size

Full Size

9-17G Protein*
Under 350 Calories

The perfect size for a
mid-morning snack,
pre-workout fuel,
or afternoon pick-me-up.

Mini Size

5-6G Protein*
Under 150 Calories

Small but mighty!
A perfectly-portioned
snack to carry you until
your next meal.

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