Our Story

A Couple of 
Fresh Ingredients 
Walk into a Bar...

Perfect Bar was born in our family kitchen on wheels 
(13 kids, a family bus and a love of whole foods), and 
we gambled it all on the unconventional idea of putting
a protein bar in the fridge.

Perfect Bar was born in our family kitchen
on wheels (13 kids, a family bus
and a love of whole foods), and we
gambled it all on the unconventional idea
of putting a protein bar in the fridge.

Hop In and
Explore Our
Journey

Where It 
All Started

Our dad Bud Keith was a pioneer in health food before most folks had ever heard of ‘health food.’

His passions led him to open Healthouse, the first gym and juice bar in San Diego, California, right on the boardwalk of Mission Beach.

WATCH OUR STORY

GO BACK

The 80s

As a family we traveled the county by motorhome as our Dad gave lectures on the value of whole food nutrition.

Dad always experimented with ways to keep our king-size family well-fed while on the go. One day, he ground up a serving of his superfood supplements, mixed them with freshly-ground organic peanut butter, honey and his blend of whole food protein, took one bite and declared, “It’s Perfect!”—and the Perfect Bar recipe was born.

The 90s

Once we had the recipe, we started sharing it with the world! We made and sold Perfect Bar the way other kids sold lemonade. We bought ingredients from local markets, mixed and rolled each small batch and sold them to anyone who’d buy them.

A Brand 
is Born

When our dad became very ill with skin cancer, our family had grown to 13 kids. With the need to provide for the family, the oldest siblings came together to gamble it all and turn Dad’s refrigerated protein bar recipe into a business.

Today, the company offers a variety of refrigerated protein bars, staying true to their values of real food, quality, and family.

Hop In and
Explore Our
Journey

Where It 
All Started

Our dad Bud Keith was a pioneer in health food before most folks had ever heard of ‘health food.’

His passions led him to open Healthouse, the first gym and juice bar in San Diego, California, right on the boardwalk of Mission Beach.

WATCH OUR STORY

The 80s

As a family we traveled the county by motorhome as our Dad gave lectures on the value of whole food nutrition.

The 90s

A Brand 
is Born

Today, the company offers a variety of refrigerated protein bars, staying true to their values of real food, quality, and family.

How It’s Going

15 Flavors and
40,000+ Stores
Later...

Now, we’re all grown up, and you can find our family recipe in the refrigerated section of grocery stores nationwide!

Why 75,000+ are Restocking Their Fridges

@sammydeats

Perfect Way To Start The Day!

I've been eating Perfect Bars for years and I'm still a huge fan!! They're my go-to whether I need a quick bite, an on-the-go snack, or if I'm just craving something delicious.

@feelgooddietitian

Delicious and Nutritious Snack

Perfect Bars are by far my favorite bars out there. As a Mom, life can get busy and I love being able to quickly grab one as a delicious and nutritious snack.

@katedrosenberg

They're truly Perfect!

Perfect Bar has been a staple in my house forever! I love having a fresh, healthy snack option to take with me on-the-go when I'm in a pinch. They're also the best snack to keep my energy levels high and hunger levels low throughout the day. They're truly Perfect!

@seasaltandkale

Perfect bars are a healthy option to grab

As a very busy working mom and registered dietitian, I am always looking for healthy snacks to incorporate into my day. Perfect bars are a healthy option to grab and go, and help keep me fueled throughout the day!

@catts_corner

Perfect Bar is the perfect snack for traveling

From my college athletic days to becoming a functional nutritionist and now entering motherhood - The Perfect Bar has always been a quick, healthy staple I would trust to keep me going & nourished. And it definitely doesn't hurt that it tastes like a sweet treat without any of the added sugar or ingredients I don't need! Forever a PB stan.

@nutritionbypaulina

Perfect Bar is my #1

Perfect Bar is my #1 go-to for a nutrient dense balanced snack that contains protein, carbs, and fat ensuring that I will be full and satisfied for hours! Who knew convenience foods could taste this good?