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The Perfect Impostor

This is not a real Perfect Bar.
It's a GPS device.

Perfect Bar is so fresh that when you go to the snack aisle, you won’t find it.


Because it's in the fridge where

fresh things live.


Instead of just telling you that, we did something much more complicated.


A fake Perfect Bar turned GPS device programmed to guide shoppers to refrigeration heaven.

Isometric illustration of disassembled electronic device components with labels, such as LCD screen and speaker.

WHAT THE REAL ONES LOOK LIKE

Dark Chocolate Chip Peanut Butter Thumbnail
Dark Chocolate Chip Peanut Butter Thumbnail
Dark Chocolate Chip Peanut Butter
8 Bars
$29.00
Peanut Butter Thumbnail
Peanut Butter Thumbnail
Peanut Butter
8 Bars
$29.00
Coconut Peanut Butter Thumbnail
Coconut Peanut Butter Thumbnail
Coconut Peanut Butter
8 Bars
$29.00
Dark Chocolate with Sea Salt Thumbnail
Dark Chocolate with Sea Salt Thumbnail
Dark Chocolate with Sea Salt
8 2-Cup Packs
$29.00

FIND THE REAL ONES IN STORE

IT TAKES A LOOKALIKE

TO KNOW A LOOKALIKE.