Perfect Bar celebrations are never complete without some delicious treats and family stories. And not surprisingly, we have some nutty stories to share. It is in our true, zig-when-they-zag spirit that we decided to celebrate our 13th anniversary as a company with the launch of a special flavor.
To honor our lucky 13th, we went back into the kitchen to roll out something brand new. Introducing Chocolate Hazelnut Crisp – a decadent, creamy and nutritious treat worthy of a celebration. With the trusted 20 organic superfoods found in every bar, this new recipe adds an upscale, treat-yourself twist never before seen in our lineup.
Why chocolate hazelnut? Simple really: It’s delicious! It is rich, decadent and a delightful challenge for our innovation team. “It’s our shot at Nutella,” says Bill Keith, our Co-Founder and CEO.
“But we wanted to do it our way and the result is phenomenal. It’s creamy, crunchy and still upholds all the whole food ideals Perfect Bar is known for.”
For the first time, we actually melted Fair trade dark chocolate into the peanut and hazelnut butter blend that creates a smooth, luxurious bite. And the crunch? That’s sorghum – a versatile, gluten-free grain. It holds up to the creamy butter blends and adds that fun crispy crunch to the bar.
We have 13 siblings behind Perfect Bar so creating the 13th flavor on our 13th anniversary was a silly opportunity we just couldn’t pass up. We feel so lucky to nourish world kind with our protein bars. We stand behind our products, ingredient integrity and too-good-to-share taste! And what we have learned over the years, is that you do too!
You have entrusted us with the health of you and your family and brought us into households across the country. We’d like to use this 13th-anniversary celebration as a way to say thank you to our fans, our growing family, and our loyalists who have been with us since day one.
Here’s a little thank you and a look back at the last 13 years:
