Skip to main content

5 Best Brownie Protein Bars On The Market

Posted by Cat Canada on

Freshly baked brownies being pulled from a warm oven. You can smell it, can’t you? That is because olfactory cues, aka your sense of smell, is linked to your memory more than other senses. The happy, all-over feeling you get when you smell those homemade brownies is what we were trying to accomplish when creating our new brownie protein bar, Chocolate Walnut Brownie. To help guide this new recipe we not only ate our fair share of brownies, but we also hit the aisles of our local grocery store to try the other (delicious) brownie protein bars on the market.

Knowing we were about to launch into a highly competitive flavor, our team swooped up 10 bars, tried them all – really, all of them – and narrowed our favorites down to 5. Looking for the best brownie protein bars on the market? Here are our picks:

Pure Organic: Chocolate Brownie

pure bar brownie protein bar

Made with only 7 non-GMO, organic, and gluten-free ingredients, it’s not hard to see why this was quickly a fan favorite. And with a little touch of sea salt, there was a balance in the flavor that the team loved.

Here’s what some they had to say about Pure Organic’s brownie protein bar:

  • “Dates give it a nice texture; would totally buy this!”
  • “Definitely taste like chocolate, maybe not a brownie, but still delicious.”
  • “Tastes really fruity and sweet; the dates really come out.”
  • “It’s super moist and fudgy tasting, love the date flavor!”
  • “Loved the clean ingredient list!”

Clif Bar: Chocolate Brownie

clif bar brownie protein bar

Clif Bar is an old, trusted favorite. It gives you the peace of mind that it will be functional and delicious. Knowing what to expect makes planning for road trips, weekend camping getaways and post-workout snacks a breeze!

Here’s what our team had to say about their brownie flavor:

  • “Nice chewy texture with some crunch at the same time.”
  • “I like that they used unsweetened cocoa powder – it’s not too sweet, which I prefer.”
  • “It has a super tasty chocolate flavor to it!”
  • “It has organic rolled oats – I love oats!”
  • “This would be a great option if you need a bar to stash away; it isn’t coated in chocolate so it won’t melt.”

Luna: Caramel Walnut Brownie

Luna Bar, the female-focused protein bar line created by Clif Bar, carries fond memories for many team members. With the Nutz Over Chocolate flavor being a favorite back in the day, but with 8g of protein this Caramel Walnut BRownie protein bar gives it a run for its chocolate-y money.

Here’s what the rest of the team thought:

  • “It’s nice and crunchy. That caramel coating adds a nice texture.”
  • “Subtle notes of maple came out – not sure where it comes from, but it’s delicious.”
  • “I would totally grab this if I was craving something sweet like a Snickers bar.”
  • “Sweet ike a candy bar, but I love that it has organic chocolate.”

Think Thin: Brownie Crunch

Think thin brownie protein bar

The texture is what made Think Thin’s Brownie Crunch stand out. It creamy with a consistency similar to a brownie and has just the right amount of crunch. It has 20g of protein from using a protein blend (soy protein isolate, calcium caseinate and whey protein isolate) and contains zero grams of sugar.

Here’s what the team had to say:

  • “Has a nice, chewy texture.”
  • “It really tastes like a brownie — tasty and chocolatey!”
  • “I like the packaging with strong callouts right on front of the wrapper”
  • “This is another great gluten-free and Low GI option.”

Bulletproof: Fudge Brownie

bulletproof brownie protein bar

Packed with the hottest wellness trend and what has really put Bulletproof on the map, this brownie bar is different than all the rest because it contains collagen. Derived from grass-fed cows, the collagen protein in this bar claims to improve the vitality of skin, the strength of joints and the recovery time between workouts. This is like no other brownie protein bar we found on the market.

The team reviews:

  • “It has a bit of a powdery taste, you can tell that there is a chocolate protein source in it – though not bad!”
  • “The brownie taste definitely comes through.”
  • “It was a little dry, but I loved the bitter not too sweet taste.”
  • “The grass-fed aspect is unique and pretty awesome; it’s not something you see in the bar space.”
  • ” I love how much protein it has, plus it’s gluten0free and full of collagen!”

So there you have it – the full review PErfect Bar style of the other brownie protein bars on the market. Happy eating!