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Bars Get Fresh! Perfect Bar founder on bootstrapping, refusing to quit, and creating a completely new snacking category

Posted by Jessica Windell on

While it’s taken a while to convince retail buyers to merchandise protein bars in the refrigerator next to kombucha and premium juices, the strategy has paid off big time for Perfect Bar. Consumers have begun to associate refrigerated goods with freshness and Perfect Bar has become one of the best-selling brands of snack bars in the natural channel nationwide. Get the whole story….